Invite Your Colleague and Save INR 24,750 (Inclusive of GST)
STARTS ON December 30, 2022 Live Online & On-campus Immersion Academic Orientation: Jan 7, 2023
DURATION 1 Year Live Online Sessions 3 Hours/ Saturday 6:00 PM to 9:15 PM
ELIGIBILITY Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline preferably with 1+ years of work experience as on Dec 30, 2022.
STARTS ON December 30, 2022 Live Online & On-campus Immersion Academic Orientation: Jan 7, 2023
DURATION 1 Year Live Online Sessions 3 Hours/ Saturday 6:00 PM to 9:15 PM

Programme Overview

  • 140+

    Learning Hours

  • 8

    Focused Modules

  • 3+

    Real-world Case Studies

  • 3

    Days Campus Immersion

Transitioning into higher managerial roles for the first time can be exciting, gratifying, and challenging all at once. Digital revolutions enveloping today's dynamic business landscape has led to a 'new normal' requiring new kinds of managers with future-ready managerial skills. Against this backdrop, the Indian Institute of Management Jammu (IIM Jammu) has developed the General Management Programme to help sharpen your cross-functional competencies, data-driven decision-making skills, and creative problem-solving ability. Whether you're an aspiring manager or an experienced professional, this high-impact programme, delivered via interactive live online sessions and on-campus immersion, will help you build a new path on your leadership journey while advancing your general management skills and calibre.

Why enrol in this General Management programme
General Management Programme
Other GM programmes (Online via recorded lectures)
All classes are delivered via LIVE ONLINE format by IIMJ faculty & industry experts
FACE-TO-FACE sessions at IIMJ Campus
Executive ALUMNI Status
PEER-TO-PEER learning through weekly interactions with other participants
Accredited institution Dual accreditation No accreditation
Best-in-class curriculum Created by one of India’s premier B-School Created by a non-accredited institution
FLEXIBLE PAYMENT options with multiple instalments

Programme Modules

  • Demand, supply, & market equilibrium
  • Production costs & choices
  • Competition & market structure
  • Inflation, interest rates, & business cycles
  • RBI & monetary policy
  • Budget & fiscal policy
  • International trade
  • Understanding the financial statements
  • Analysis of financial statements
  • Cash Flow Statement
  • Cost concepts
  • Traditional Vs. ABC costing
  • CVP analysis
  • Time Value of Money & CAPEX decision
  • Financial institutions & markets
  • Cost of capital
  • Working capital management
  • Business valuation
  • Knowing & managing self
  • Understanding people in an organisational context
  • Managing teams in an organisation
  • Conflict management & negotiation
  • Transformation from being a manager to a leader
  • Performance management & evaluation
  • Introduction to marketing concepts
  • STP in marketing
  • Consumer behaviour
  • Marketing research
  • Marketing mix
  • Product & brand management
  • Pricing
  • Place/ distribution
  • Sales marketing
  • Integrated marketing communication
  • Interactive marketing
  • Rural marketing
  • Social marketing
  • Marketing strategy
  • Emerging trends in marketing
  • Basic statistics
  • Introduction to operations management
  • Production line optimisation
  • Demand planning & forecasting
  • Logistics & distribution management
  • Corporate strategy
  • Industry analysis & attractiveness
  • Environment Analysis (internal & external)
  • Understanding & optimising Business Value Chain
  • Aligning organisational strategy with business objectives
  • Competition Analysis
  • IT for managers
  • Business analytics & Data Science
  • Artificial Intelligence
  • Digital transformation
  • Emerging technologies in business
  • Public speaking: preparing & delivering content
  • Business reports/ proposals/ plans
  • Persuasive & argumentative skills
  • Corporate communication
  • Cross-cultural communication & business etiquettes

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Who is this Programme for?

This programme is ideal for:

  • Mid-level and early professionals aspiring to make a career shift to general management roles or further their cross-functional, strategic mindset for effective problem-solving
  • Senior professionals keen on growing into higher managerial roles by upskilling in in-demand management strategies and executives looking to gain holistic and cross-domain perspectives to plan and execute business growth strategies

Programme Highlights

Learn at One of India's Best Business Schools

Three-day campus immersions at the IIM Jammu campus

Immersive hands-on learning through real-world case study discussions, across sectors

Gain actionable insights from industry-oriented curriculum, taught by leading IIM Jammu faculty

Receive a Certificate of completion & be eligible for the IIM Jammu Executive Alumni Status

Learning Outcomes

  • Drive effective resolution of business challenges and create a sustainable competitive advantage for your businesses
  • Build a global outlook of business and sharpen your strategic mindset and leadership skills
  • Advance your competency to effectively contribute to multi-functional teams
  • Orient your decision-making ability to a 'total firm' perspective instead of restricting it to a specific functional area
  • Develop cross-functional skills and competencies for effective management
  • Gain a holistic understanding of in-demand management concepts in an applied context
More Less

IIM Jammu Executive Alumni Status

On successful completion of the programme, participants will need to register with a one-time registration fee to receive the prestigious IIM Jammu Executive Alumni Status (optional). The participants will subsequently receive the alumni registration details from IIM Jammu.

Programme Directors

Dr Eshika Aggarwal

Assistant Professor, IT Systems & Analytics

Indian Institute of Management Jammu

Dr Eshika Aggarwal is a researcher in the field of Data Science, Fuzzy Logic, Business Analytics, and Multi-Attribute Decision Analysis, with her work published in many international journals including Soft Computing, Journal of Intelligent & Fuzzy Systems, and International Journal of Mathematics in Operational Research. She holds a Ph.D. and an MBA from the Indian Institute of Management Lucknow, and a bachelor’s degree from Punjab Technical University, along with professional certications such as Lean Six Sigma and SCJP. She has nine years of rich industry experience in IT with firms such as NIIT Technologies, IBM, and Tata Consultancy Services, and has consulted with global organizations such as Cisco, Airtel and Voya.

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Dr Rambalak Yadav

Assistant Professor, Marketing Management

Chairperson- International Relations Office

Indian Institute of Management Jammu

Dr. Rambalak Yadav is a faculty in the Department of Marketing Management at the Indian Institute of Management Jammu, with more than six years of teaching experience at post-graduate level. He holds a doctorate from the Indian Institute of Technology (ISM), Dhanbad, and was the recipient of the UGC- JRF (2012) scholarship. Dr. Rambalak Yadav has published more than 25 research papers in referred international journals, edited special issues in journals such as the Journal of Strategic Marketing (Taylor & Francis) and the International Journal of Non-profit and Voluntary Sector Marketing (Wiley), and serves on the Editorial Review Board of the Journal of Consumer Behaviour (Wiley Publication). He has also authored several cases in IVEY publishing, used as teaching reference material in several B-schools across the globe. His research interests include green consumption, pro-environmental behaviour, and online retailing.

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Dr. Prakrit Silal

Assistant Professor, IT Systems & Analytics

Indian Institute of Management Jammu

Dr. Prakrit Silal holds a Ph.D. and an MBA from IIM Calcutta and B.Tech (Mining Engineering) from IIT Kharagpur. Some of his recent works have been/ are to be published in journals such as Government Information Quarterly, European Journal of Marketing, Health Marketing Quarterly, Journal of Global Information Technology Management, Marketing Intelligence and Planning, and International Journal of Technology Diffusion. His research interests include Digital Government, E-Participation, social media, and ICT4D. Additionally, he possesses two years of industry experience.

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Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.

Programme Certificate

On successful completion of the programme, with a minimum 60% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible for the prestigious IIM Jammu Executive Alumni Status (optional). Participants who demonstrate exceptional academic abilities in the overall results of periodic evaluations would be provided additional Certificate of Merit.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Jammu.

Past Participant Profiles

Work Experience
Past Participant Experience

Top Industries

  • Retail & FMCG
  • Healthcare
  • IT Services
  • Finance & Consulting
  • Others*

*Others include Publishing, Manufacturing, Oil & Gas, amongst others.

Top Functions

  • IT Services
  • Finance & Consulting
  • Manufacturing & Operations
  • HR & Management
  • Others*

*Others include Hospitality, Legal, and Analysts, amongst others.

Past participants of Emeritus work at

company-logos image

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Career Services

Career Services image
  • Career Management Modules on:
    • Building an Impressive Resume & Cover Letter
    • Building an Impressive LinkedIn Profile
    • Navigating Job Search
    • Interview Preparation
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Jammuor Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Early applications encouraged. Limited seats are available.

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Round 1 Last Date: Nov 08, 2022

Round 2 Last Date: Nov 30, 2022

Round 3 Last Date: Dec 22, 2022

Round 4 Last Date: Dec 29, 2022

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.