Invite Your Colleague and Save INR 6,048 (Inclusive of GST)
DURATION 6 Months Live Online Sessions 3 Hours/ Sunday 9:00 AM to 12:00 PM
ELIGIBILITY Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university in any discipline preferably with no work experience as on TBD
DURATION 6 Months Live Online Sessions 3 Hours/ Sunday 9:00 AM to 12:00 PM

Early Bird Registration Benefit

INR 5,000 + GST

We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by TBD.
The final Early Bird fee will be INR 46,250 + GST.

Programme Overview

Digital has bucked trends, shifted perspectives, and galvanised innovation all around us. This is the time for marketers to leverage digital tools and re-engineer organisational roadmaps that make agile digital marketing a reality. To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing

This programme is designed to help participants learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management. This programme is your answer to how you can engage and retain customers, and successfully achieve business objectives. Saddle up, and ride the digital wave to spur your career advancement.

As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.

Emeritus Career Services

Career Services image
Career Services image
  • Three 90-minute workshops from career management industry experts
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset)
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Jammu or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Jammu is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Programme Highlights

Receive a Certificate of Completion and be eligible for a Certificate of Merit

IIM Jammu Executive Alumni Status

Experience hands-on learning journey with projects and assignments

Immersive learning with IIMJ faculty and industry experts

Enhanced curriculum with real-world case studies and applications

Who is this Programme for?

This programme is especially apt for professionals who want to dig deeper into the evolving digital milieu and harness digital marketing for explosive career growth.

This programme is beneficial for:

  • Early career professionals keen to expand their marketing understanding and advance their knowledge of digital marketing tools, metrics, and analytics
  • Marketing managers, sales managers, branding, PR & advertising professionals who wish to expand their skill set on the digital side
  • Digital marketing professionals who want to broaden their overall marketing acumen and advance their knowledge with new tools, metrics, and analytics
  • Consultants and entrepreneurs who want to build a digitally-savvy mindset, scale growth and advance their digital marketing practices to align with business goals

Learning Outcomes

  • Learn the fundamentals of digital marketing and become familiar with the tools and techniques
  • Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience
  • Explore various digital marketing channels and identify the right channels for business growth
  • Create and run digital marketing campaigns and gain insights on how to optimise budgets and campaign performance

IIM Jammu Executive Alumni Status

On successful completion of the programme, participants will need to register with a one-time registration fee of INR 5000 + GST to receive the prestigious Executive Education and Consultancy (EEC) Alumni Status (optional)

The benefits of EEC Alumni Status include:

  • Access to IIM Jammu's EEC Alumni social media groups and web presences.
  • Regular updates on-campus activities and programs through newsletters etc.
  • Invitation to select IIM Jammu webinars/conferences/conclaves (T&C Apply).
  • Access to the IIM Jammu library (for on-site browsing only), as per IIMJ rules.
  • Discount of 10% in select MDPs/Executive Training/Conferences etc.
  • Privilege to procure & use IIM Jammu merchandise carrying IIM Jammu logo.

Programme Modules

  • Creating Customer Value
  • Analysing Micro and Macro environment
  • Consumer and Business Markets
  • Segmentation, Targeting and Positioning
  • Product, Price, Place, Promotion
  • People, Process, Physical Evidence
  • Understanding sales process
  • Consumer decision-making process
  • Omni-channel consumer behavior
  • Consumer information acquisition and processing
  • Attitude, Intention, Perception
  • Lifestyle and personality
  • Influencers
  • Understanding consumers in digital world
  • Integration of Digital with traditional Integrated Marketing Communication
    • Traditional Marketing communication Channels
    • Digital Marketing communication channels
  • Strategic Digital Marketing plan
    • Campaign objectives
    • Resource allocation
    • Organic vs Paid
    • Sales funnel – lead generation and conversion rate optimisation
  • Consumer Journeys and Omni-channel Marketing
    • Touch point analysis
    • Channel choice
    • Channel Transaction cost
    • Webrooming and Showrooming
  • Content Creation
    • Text
    • Image
    • Video
  • Search Engine Optimisation (SEO)
  • Introduction and Best Practices
    • SEO Audit
    • Keyword Search
    • Link Building
    • On Page and Off Page SEO
    • Tools
      • SEMRush
      • AHrefs
      • Google Keyword Planner
  • Search Engine Marketing (SEM)
    • Google AdWords
    • Display ads
    • Keywords
    • Bid Strategy
    • Sales Funnel
  • Social Media Marketing
    • Managing Social Media Pages
    • Creating Brand Communities
    • Consumer Engagement and User Generated content
    • Social media planning and scheduling
    • Social Media platforms for Paid Campaigns
      • Facebook Ads
      • Instagram Ads
      • Linkedin Ads
      • Twitter Ads
  • Email Marketing/ Mobile/ SMS Marketing
    • Generating email list/ leads
    • Nurturing email subscribers
    • Effective copy writing for successful email campaign
  • Google Analytic
    • Buyer Persona
    • Website Traffic
    • Lead acquisition cost
    • Sales conversion cost
    • Conversion Tracking and Campaign metrics
  • Digital Marketing funnel – lead generation and conversion rate optimisation
  • Digital Marketing Technologies
  • Tools – SEMRush, AHrefs, Google Keyword Planner
  1. Participants will be divided into groups
  2. Each group will register a word press blog or website
  3. The groups will be expected to write content / blogs to drive traffic to the website
  4. All the Digital Marketing Tools and Techniques that the participants are learning in the course will be expected to apply in these for their blogs / website
  5. Link Google analytics to the blog and monitor website traffic
  6. Apply SEO techniques to the blog / website
  7. Incorporate Keyword to write blogs for SEO
  8. Create Social Media pages for the blog / website
  9. Share the content on the social media pages
  10. Run Facebook ads, Google search and Display ads, Twitter ads and LinkedIn to drive traffic to the blog / website

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Programme Directors


Assistant Professor of Economics

Indian Institute of Management, Jammu

He has obtained his Ph.D. degree in Economics from the Department of Economic Sciences, Indian Institute of Technology Kanpur. He teaches courses on economics such as microeconomics, involving consumer and producer decision-making processes, macro economics, and business environment: India & the world. He has published various papers in the journals of national and international repute. He is also an editor of two books published by Palgrave Macmillan, United Kingdom, and Athena Academic Ltd., London, United Kingdom. He has completed a project with ARTNeT, United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), on identifying the extent of trade facilitation in RCEP countries.

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Assistant Professor-Marketing

Indian Institute of Management, Jammu

He was awarded a Post-Doctoral fellowship from the University of Porto. He earned his Ph.D. from the SP Pune University in the area of marketing. He has to his credit research papers published in the journals indexed in SCI and ABDC and Financial Times Top 50 journal. His research focuses on the dynamics of consumer and brand management in multiple contexts – online, social media, ethics, and sustainability.

Read More

Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.

Programme Certificate

On successful completion of the programme, with a minimum 60% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible for the prestigious IIM Jammu Executive Alumni Status (optional). Participants who demonstrate exceptional academic abilities in the overall results of periodic evaluations would be provided additional Certificate of Merit.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Jammu.

Past Participant Profiles

Work Experience
Past Participant Experience

Top Industries

  • Retail & FMCG
  • Healthcare
  • IT Services
  • Finance & Consulting
  • Others*

*Others include Publishing, Manufacturing, Oil & Gas, amongst others.

Top Functions

  • IT Services
  • Finance & Consulting
  • Manufacturing & Operations
  • HR & Management
  • Others*

*Others include Hospitality, Legal, and Analysts, amongst others.

Top Companies

  • Accenture
  • Microsoft
  • HDFC Bank
  • Honeywell

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 2,124
Special Corporate Enrolment Pricing

Round 1 Last Date: TBD

Round 2 Last Date: TBD

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.