Executive Programme in Digital Marketing

Invite Your Colleague and Save INR 6,048 (Inclusive of GST)

INVITE NOW

Get Programme Info

STARTS ON TBD

DURATION 6 Months Live Online Sessions 3 Hours/ Sunday 9:00 AM to 12:00 PM

PROGRAMME FEE INR 51,250 + GST View Payment Plan Loan offered at EMI of INR 2,124 Special Corporate Enrolment Pricing

ELIGIBILITY Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognised university in any discipline preferably with no work experience as on TBD

STARTS ON TBD

DURATION 6 Months Live Online Sessions 3 Hours/ Sunday 9:00 AM to 12:00 PM

PROGRAMME FEE INR 51,250 + GST View Payment Plan Loan offered at EMI of INR 2,124 Special Corporate Enrolment Pricing

DOWNLOAD BROCHURE

Early Bird Registration Benefit

INR 5,000 + GST

We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by TBD.
The final Early Bird fee will be INR 46,250 + GST.

Programme Overview

Digital has bucked trends, shifted perspectives, and galvanised innovation all around us. This is the time for marketers to leverage digital tools and re-engineer organisational roadmaps that make agile digital marketing a reality. To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing

This programme is designed to help participants learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management. This programme is your answer to how you can engage and retain customers, and successfully achieve business objectives. Saddle up, and ride the digital wave to spur your career advancement.

As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.

Emeritus Career Services

Three 90-minute workshops from career management industry experts
Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset)
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Jammu or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Jammu is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Programme Highlights

Receive a Certificate of Completion and be eligible for a Certificate of Merit

IIM Jammu Executive Alumni Status

Experience hands-on learning journey with projects and assignments

Immersive learning with IIMJ faculty and industry experts

Enhanced curriculum with real-world case studies and applications

DOWNLOAD BROCHURE

Who is this Programme for?

This programme is especially apt for professionals who want to dig deeper into the evolving digital milieu and harness digital marketing for explosive career growth.

This programme is beneficial for:

Early career professionals keen to expand their marketing understanding and advance their knowledge of digital marketing tools, metrics, and analytics
Marketing managers, sales managers, branding, PR & advertising professionals who wish to expand their skill set on the digital side
Digital marketing professionals who want to broaden their overall marketing acumen and advance their knowledge with new tools, metrics, and analytics
Consultants and entrepreneurs who want to build a digitally-savvy mindset, scale growth and advance their digital marketing practices to align with business goals

Learning Outcomes

Learn the fundamentals of digital marketing and become familiar with the tools and techniques
Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience
Explore various digital marketing channels and identify the right channels for business growth
Create and run digital marketing campaigns and gain insights on how to optimise budgets and campaign performance

DOWNLOAD BROCHURE

IIM Jammu Executive Alumni Status

On successful completion of the programme, participants will need to register with a one-time registration fee of INR 5000 + GST to receive the prestigious Executive Education and Consultancy (EEC) Alumni Status (optional)

The benefits of EEC Alumni Status include:

Access to IIM Jammu's EEC Alumni social media groups and web presences.
Regular updates on-campus activities and programs through newsletters etc.
Invitation to select IIM Jammu webinars/conferences/conclaves (T&C Apply).
Access to the IIM Jammu library (for on-site browsing only), as per IIMJ rules.
Discount of 10% in select MDPs/Executive Training/Conferences etc.
Privilege to procure & use IIM Jammu merchandise carrying IIM Jammu logo.

Programme Modules

Module 1: Understanding Markets & Marketing Environment

Creating Customer Value
Analysing Micro and Macro environment
Consumer and Business Markets

Module 2: Fundamentals of Marketing Management

Segmentation, Targeting and Positioning
Product, Price, Place, Promotion
People, Process, Physical Evidence
Understanding sales process

Module 3: Consumer Behaviour

Consumer decision-making process
Omni-channel consumer behavior
Consumer information acquisition and processing
Attitude, Intention, Perception
Lifestyle and personality
Influencers
Understanding consumers in digital world

Module 4: Digital Marketing Strategy

Integration of Digital with traditional Integrated Marketing Communication
- Traditional Marketing communication Channels
- Digital Marketing communication channels
Strategic Digital Marketing plan
- Campaign objectives
- Resource allocation
- Organic vs Paid
- Sales funnel – lead generation and conversion rate optimisation
Consumer Journeys and Omni-channel Marketing
- Touch point analysis
- Channel choice
- Channel Transaction cost
- Webrooming and Showrooming
Content Creation
- Text
- Image
- Video

Module 5: Digital Marketing Channels

Search Engine Optimisation (SEO)
Introduction and Best Practices
- SEO Audit
- Keyword Search
- Link Building
- On Page and Off Page SEO
- Tools
  - SEMRush
  - AHrefs
  - Google Keyword Planner
Search Engine Marketing (SEM)
- Google AdWords
- Display ads
- Keywords
- Bid Strategy
- Sales Funnel
Social Media Marketing
- Managing Social Media Pages
- Creating Brand Communities
- Consumer Engagement and User Generated content
- Social media planning and scheduling
- Social Media platforms for Paid Campaigns
  - Facebook Ads
  - Instagram Ads
  - Linkedin Ads
  - Twitter Ads
Email Marketing/ Mobile/ SMS Marketing
- Generating email list/ leads
- Nurturing email subscribers
- Effective copy writing for successful email campaign

Module 6: Digital Marketing Tools & Applications

Google Analytic
- Buyer Persona
- Website Traffic
- Lead acquisition cost
- Sales conversion cost
- Conversion Tracking and Campaign metrics
Digital Marketing funnel – lead generation and conversion rate optimisation
Digital Marketing Technologies
Tools – SEMRush, AHrefs, Google Keyword Planner

Digital Marketing Project:

Participants will be divided into groups
Each group will register a word press blog or website
The groups will be expected to write content / blogs to drive traffic to the website
All the Digital Marketing Tools and Techniques that the participants are learning in the course will be expected to apply in these for their blogs / website
Link Google analytics to the blog and monitor website traffic
Apply SEO techniques to the blog / website
Incorporate Keyword to write blogs for SEO
Create Social Media pages for the blog / website
Share the content on the social media pages
Run Facebook ads, Google search and Display ads, Twitter ads and LinkedIn to drive traffic to the blog / website

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

DOWNLOAD SYLLABUS

Programme Directors

DR. SARBJIT SINGH

Assistant Professor of Economics

Indian Institute of Management, Jammu

He has obtained his Ph.D. degree in Economics from the Department of Economic Sciences, Indian Institute of Technology Kanpur. He teaches courses on economics such as microeconomics, involving consumer and producer decision-making processes, macro economics, and business environment: India & the world. He has published various papers in the journals of national and international repute. He is also an editor of two books published by Palgrave Macmillan, United Kingdom, and Athena Academic Ltd., London, United Kingdom. He has completed a project with ARTNeT, United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), on identifying the extent of trade facilitation in RCEP countries.

PROF. MAHESH GADEKAR

Assistant Professor-Marketing

Indian Institute of Management, Jammu

He was awarded a Post-Doctoral fellowship from the University of Porto. He earned his Ph.D. from the SP Pune University in the area of marketing. He has to his credit research papers published in the journals indexed in SCI and ABDC and Financial Times Top 50 journal. His research focuses on the dynamics of consumer and brand management in multiple contexts – online, social media, ethics, and sustainability.

Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.

Programme Certificate

On successful completion of the programme, with a minimum 60% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible for the prestigious IIM Jammu Executive Alumni Status (optional). Participants who demonstrate exceptional academic abilities in the overall results of periodic evaluations would be provided additional Certificate of Merit.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Jammu.

Early applications encouraged. Limited seats are available.

View Payment Plan

Loan offered at EMI of INR 2,124

Special Corporate Enrolment Pricing

Round 1 Last Date: TBD

Round 2 Last Date: TBD

START APPLICATION NOW

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE

The following instalment options are available for IIM Jammu's Executive Programme in Digital Marketing:

Programme Fee:
INR 46,250 + GST (Early Bird Fee, applicable till TBD)
INR 51,250 + GST (Standard Fee, applicable from TBD)

	Instalment Amount	Remarks
Booking Amount	INR 7,750 + GST	Within 7 days post selection
Instalment 1	INR 18,000 + GST	TBD
Instalment 2	INR 20,500 + GST (Early Bird Fee)* INR 25,500 + GST (Standard Fee)	TBD

*Applicable till TBD.
Note: GST (currently @ 18%) will be charged extra on these components.

Round-wise Application Dates

	Dates
Round 1	TBD
Round 2	TBD

Note: Early admissions are encouraged. There might not be subsequent rounds if seats are filled in the initial rounds.

Emeritus has partnered with student loan provider who can provide loans to Emeritus' students. You may be able to avail a student loan if you meet the conditions set by the loan provider. The loan providers that we have currently partnered with are:

Propelld (https://propelld.com)
Eduvanz (https://eduvanz.com)

Student Loan Details

Programme Fee	Maximum Loan Amount Available	Tenure (months)	EMI
INR 51,250 + GST	INR 57,451	36	INR 2,124

Note:

The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 6/12/18/24/30/36/42/48
Eduvanz: 12/24/36/48

How to apply for a student loan?

STEP 1: You must complete the

Application process for the programme
Pay the application fee or booking amount (as appropriate for the programme)
Receive an email from the educational institution confirming your selection for the programme

STEP 2: You must complete the loan application form available at the below mentioned URLs

For Propelld at https://propelld.com/signin
For Eduvanz at https://eduvanz.com/emeritus-india

If you need assistance in filling out the loan application form please email Emeritus at info@emeritus.org mentioning the name of the programme you are interested in.

STEP 3: An agent from the loan provider will call, email or visit you and assist you with your loan application. Loan approvals take varying amounts of time. You can discuss how long it would take with the agent who speaks to you.

Please Note:

Emeritus does NOT make any recommendation on whether students should or should not avail of a loan to enrol into its programmes. The decision of whether to avail of a loan is exclusively your decision to make.
Approving of a loan is a decision made exclusively by the loan provider. The loan provider may decline your loan application.
Emeritus does not recommend any specific loan provider. You are required to conduct your own due diligence before making a choice of the loan provider. Please note that loan providers will charge an interest in providing you with a loan. Loan providers may include other charges such as a processing fee, documentation charges etc. before disbursal of loan.
Emeritus encourages students to carefully read the terms and conditions of loan providers before availing of a loan.
Emeritus does not bear any financial obligation related to the loan you apply for. Your financial obligation on the loan you avail of is to the loan provider.
If you default on your loan repayment obligation to a loan provider, Emeritus may notify you to meet your loan repayment obligation.
Your loan provider may initiate loan recovery proceedings as per applicable law.
Your loan provider will transfer the loan amounts directly to Emeritus as required under the arrangement that the loan provider has with Emeritus.
On specific request by the loan provider, Emeritus may inform the loan provider about your employment status, the programme fee, the programme duration and your attendance information on the programme.
Failure to obtain a loan by you cannot be a reason to seek delayed payment schedule from Emeritus and the grant of admission may be withdrawn, if payments are not made by the student as per the listed payment schedule.

Programme Overview

Emeritus Career Services

Programme Highlights

Who is this Programme for?

Learning Outcomes

IIM Jammu Executive Alumni Status

Programme Modules

Module 1: Understanding Markets & Marketing Environment

Module 2: Fundamentals of Marketing Management

Module 3: Consumer Behaviour

Module 4: Digital Marketing Strategy

Module 5: Digital Marketing Channels

Module 6: Digital Marketing Tools & Applications

Digital Marketing Project: